Make Your Exhibition Display A Great Success

First impression !! this is what your exhibition displays is all about. A trade show is a non-stop series of first impression. Constant visit of potential new customers that you are trying to impress with your goods and services. Setting up high impact positive first impression stand will help you attract the visitors into your exhibition stand. If all goes well, you will be able to convert them using your exhibition stand from potential customers to actual customers.
So how do we create a favorable first impression ? How do we design our exhibition stand so it will help us achieve the ultimate goal - maximizing the potential of our exhibition footprint in the exhibition hall, maximize sales and new customers.

Select your display graphics and images carefully.

Keep your graphics simple, clean and clear. Use effective images that tell your story. Often, a single simple image will serve you just as well and a complicated design.

Create a simple and memorable headline.

Deliver clear, short, simple and memorable headline. Select your words carefully, make the headline bold, simple, clear and short! Use clear fonts that are easy to read and use font colours that stand out. Remember - trade show attendees walk and see many displays. Most of them will not want to spend much time reading about your company. If the headline is too long it will not captured their attention. They may want to read a sentence or two at most !! Keep your text short and bold. Make each word count !! Less is more !! Make your company name and logo the hero. Your goal is to attract customers to your business. Make sure they identify your business in first sight. Place the company name and logo in the header portion of your display. Most visitors will expect to find it there.

Display your contact details

Feature your website, social media address & phone number clear and visible. Place the company name and logo in the footer portion of your display. Most visitors will expect to find it there. One of the most important message in your whole trade show display is your contact details. Your website address must be visible and clear for people to follow up after the show at their leisure .