Roll-up banners, are an important and cost effective marketing tool for any exhibition. The rollup banners can also be used effectively in retail environment and make a big impact in any reception or place of business. The banner stand is a great tool allowing you to deliver well -targeted sales message across to prospects and existing clients.
The right design combine with effective content will help you achieve your goal and deliver your message the large number of your potential customers So what do we need to consider when designing a new rollup banner ?

1. Consider carefully the message you want to make on your banner. What are you trying to tell your potential customers ?
2. What are the benefits of you products or services ? – make sure you clearly display the benefits of your products or services
3. Always write your message speaking from your audience’s point of view. How is it going to effect them, how is it going to benefit them
4. Make sure you do not overload the banner with details. Keep it short and clear, , too many details will look cluttered and customer will loos focused . Remember that you have only a few seconds to get your audience’s attention. Focus only on the big picture and not the small details.
5. visual impact - When using only few words, the emphasis has to be on planning visual impact. Create the design so the visual aspect of the banner will complement the message you try to deliver. Use the right colours and images to achieve this goal.
6. Your rollup banner stand needs to be exposed to as many of your target market. It need to be easily seen.
7.The design of your banner must consistence with all your promotional materials. All should have the same feel and look in terms of the background colour in relation to existing corporate identity.
8. High impact banner - Remember you are trying to catch people’s attention as they pass by your banner, using high-quality images will reflect the professionalism in your business.
9. Prioritize the content on the banner top to Bottom. Use the top of your banner to promote your company logo and the most important message. Keep the important content in eye level
10. Image quality – Make sure the images are in high quality and high-resolution
11. Font Size - Use large enough sized lettering to give impact but not look cluttered. Customers should be able to easily read the message. . Choose a typeface that is easy to read and eye-catching.